Show-vendor playbook
A Show-Day Setup Checklist That Actually Holds Up
You get one hour before doors open, and whatever you skip in that hour, you pay for all day. Here's a setup order that holds up under a line.
Doors open in fifty minutes and the aisle is already filling with the early crowd doing their lap before the real shopping starts. Your table is half-unpacked, your phone is somewhere in a box, and someone is already asking if that binder on top is for sale. Every vendor knows this window. The difference between a table that runs smooth all day and one that's playing catch-up until teardown is almost never the cards. It's whether the setup hour had an order to it.
None of this needs to be complicated. It needs to be the same every time, so you're not re-deciding your process while a customer is standing there. Here's a setup routine built around the actual failure points at a table: layout, pricing, float, device, and a last stock check before you flip the sign to open.
Load in with the layout already decided
Decide table layout before you're standing at the table, not while you're standing at it. The fastest setups follow the same shape every show: high-value cases where you can see them and reach them without turning your back on the aisle, bulk and dollar bins at the edges where browsers can dig without needing you, and your working space (binder, box, device) in the middle where you actually make sales.
- Eye-level for the chase cards. The cards that pull people in should be visible from six feet away, not buried in a case someone has to lean over.
- Bulk at the edges. Digging traffic shouldn't compete for space with the buyer trying to get your attention for a real sale.
- One clear spot to transact. Buyers should know where to put money and where to expect their card. A cluttered handoff spot is where mistakes and short change happen.
If you use the same layout every show, load-in gets faster every time because your hands already know where things go.
Price before you unpack, not after
Pricing under pressure, with a buyer already waiting, is how vendors either underprice a card out of habit or freeze and lose the sale to hesitation. The fix is doing the pricing pass before the doors open, not during the first rush.
Walk your case and your boxes once, sticker or note anything that changed since the last show, and settle any card you were unsure about last time. If you price to comps consistently, a repeatable method for pricing to real comps is worth having down cold before show day, so the setup hour is just applying it, not inventing it on the spot.
Cards you're still unsure about: make the call now, in the quiet, not in the fifteen seconds a buyer is holding one up and waiting for a number.
Count the float and know your change plan
A cash box that's short on small bills at 9am turns your first sale of the day into an apology. Count your starting float before doors open and know it, not just trust that it's "probably around what it was last time."
- Enough small bills and coins for the denominations you'll actually see, based on your typical price points.
- A card or two set aside as your "break a twenty" cushion if cash gets tight mid-morning.
- If you take digital payment, confirm the device is charged and actually connects before the first buyer is standing there waiting on it.
This takes five minutes and it's the five minutes that prevents the worst kind of slow sale: the one that's slow because of you, not the buyer.
Charge and check the device you'll run the table on
Whatever you use to look up prices, log sales, or run inventory, it needs to survive a full show day, and hall wifi is not something to plan around. Convention wifi tends to fail exactly when the room fills up, which is also exactly when you need it least to fail. If your workflow depends on a live connection to search inventory or ring a sale, build the day around working offline instead of hoping the signal holds.
Before doors open: device charged past what you think you'll need, a charger or battery pack within reach at the table, and inventory already loaded so you're not depending on a signal to find out what you have or what it's worth. CardOps runs entirely on the device for exactly this reason. Show Mode keeps search, selling, trading, and buying working with no connection at all, so a dead wifi router doesn't cost you a sale.
Run a stock spot-check before you open
The last step, right before the sign flips to open, is a quick pass to catch anything wrong before a buyer does. This isn't a full inventory count, it's a sanity check:
- Does the case match what you loaded in? Nothing missing from transit, nothing that should've been pulled.
- Are the high-value cards actually where you can see and reach them?
- Is anything mispriced from a mix-up while you were loading in?
A five-minute walk-through catches the kind of small error that otherwise surfaces mid-transaction, which is the worst possible time to notice it.
Make it the same routine every time
The setup hour works when it's not a decision every show, it's a checklist you run on autopilot: layout, pricing pass, float count, device check, stock spot-check. Vendors who treat setup as an afterthought spend the first hour of doors-open still getting organized, which is exactly the hour with the most walk-up traffic. Vendors who treat it as a routine are ready for that traffic instead of behind it.
Write your version of this down once, in the order that fits your table, and run it the same way every show. The goal isn't a perfect system. It's one you don't have to think about at 8am.
Questions dealers ask
How long should show-day setup actually take?
Most vendors can run this full routine, layout, pricing pass, float count, device check, stock spot-check, in under an hour once it's a habit. The first few shows it takes longer because you're still deciding the order. Write the order down once and it gets faster every time.
What's the single most common setup mistake?
Pricing under pressure. Vendors who leave pricing for "whenever a buyer asks" end up either underselling out of habit or stalling a sale while they think it over. Doing a pricing pass before doors open removes that pressure entirely.
Should I count my float in front of anyone?
No. Count it before doors open, in the quiet load-in window, not once buyers are already at the table. It's faster and it keeps your starting cash private.